POSTMODERN ADVERT #1

This Rolls Royce advert has emphasis on the emotion the car brings to both the driver, a sense of empowerment, and the women, a sense of lust and desire. The advert also emphasises the style of the car way over substance and content, not mentioning any specific details on the performance of the car and showing the car in a purely aesthetic manner therefore emphasising style greatly. Furthermore, with the use of slow motion and the stopping of the footage (whilst panning around the car) confusing the audience over time and space resulting in a postmodern advert.